About the Role

We're looking for a CRM Strategist who knows how to turn messages into movements. This role is for someone who’s both creative and data-minded, someone who sees a lifecycle funnel and immediately thinks of 10 ways to improve it.

You’ll sit on the Growth team and own all things CRM. That includes crafting strategies, shipping campaigns, running A/B tests, and continuously improving how we engage, retain, and grow our users.

This role is about shaping user behavior, nudging smart actions, and driving real business impact.

If you love building experiments, know your way around user segments, and want to help people become confident investors - we’d love to meet you.

What You’ll Do

• Design and execute CRM campaigns across email, push, in-app, and SMS

• Own lifecycle strategy: onboarding, activation, retention, reactivation

• Build and run experiments (A/B, multivariate) to optimize performance

• Work closely with Product, Growth, and Content to align CRM with core initiatives

• Analyze campaign performance and share clear, actionable insights

• Continuously refine user segmentation and behavioral triggers

• Stay close to product changes and customer needs to keep CRM relevant and impactful

Key Outcomes

• Drive measurable lifts in activation, retention, and net deposits

• Improve CRM channel efficiency (CTR, CVR, unsubscribe rates)

• Increase engagement across the lifecycle funnel

• Run and document 2–3 meaningful experiments per month

• Build a CRM experimentation engine that’s repeatable and scalable

• Improve segmentation and personalization logic to reflect user behavior and intent

Essential Skills & Traits

• Stakeholder management -> works well across teams

• Strategic thinking -> plans with the big picture in mind

• Analytical -> comfortable with data and making decisions from it

• Creative -> knows how to grab attention and build narratives

• Curious -> always experimenting, testing, learning

• Growth mindset -> thrives on iteration, not perfection

Nice to Have Skills

• SQL

• Experience using Braze or similar CRM platforms

• Arabic content testing or localization experience

• Background in consumer product or fintech