In this role you will:
You’re more than a content creator - you’re a product evangelist and growth hacker at heart. You're excited about crafting data‑infused narratives that turn features into advocates. In your world: webinars, blogs, podcasts, and LinkedIn carousels are experiments. SEO means real leads. Product insights inform story structure. You're eager to translate complex SaaS dashboards into language users trust.
You thrive in:
- B2B SaaS or AI environments
- Product-led growth (PLG) strategies
- Long-form and short-form content formats
- Working in English and native-level German
???? What You'll Be Owning (Day to Day):
Content Strategy & Execution
- Develop a content calendar driving PLG funnel: blogs, case studies, whitepapers, webinars, and onboarding content.
- Work closely with our Product and UX teams to shape launch messaging, feature teardowns, or internal tutorials.
- Produce at least two SEO-optimised long‑form articles per week, based on SEO agency briefs.
- Design and oversee formats like podcast scripts, presentation decks, short‑form video or carousel content.
Content Distribution & Experimentation
- Lead multichannel distribution: especially LinkedIn, YouTube, company newsletter, and targeted influencer outreach.
- Convert flagship pieces (e.g. a whitepaper) into modular LinkedIn posts, webinar slides, and social clips.
- Test and optimise new channels/ formats - for example turning blog posts into short Instagram stories with engagement tracking.
- Track performance metrics (e.g. MQLs per article, lead form drop-offs, webinar attendance, activation signals) and run content-driven A/B tests.
Community & Network Building
- Build and maintain partnerships with micro‑influencers, guest experts, and industry bloggers to raise credibility and content reach.
- Facilitate short expert interviews, panel webinars, or collaborative blog series as part of an industry "Network of Experts".
